Trademark Registration – With a Trademark Attorney

What is a Trademark?

The U.S. Patent and Trademark Office, the federal agency in charge of managing trademark registration in the United States, defines a trademark as a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of goods or services. Trademarks were created with the intent of helping (and protecting) the public to understand the true source of a product or service. This can be very useful and valuable for your business.

The purpose of a trademark is to help ensure the public knows the proper and accurate source for a particular product, good or service. In doing this, trademark law can help your business distinguish itself from the competition and prevent others from confusing your customers. Your trademark may become synonymous with a particular good or service and build trust in your company.

Once you register your trademark with the USPTO, no one else can register a trademark that is very similar to yours. In this way, trademarks help maintain your brand recognition and can help you stand out in the marketplace.

Growth Accommodation

• If you plan to expand the market reach of your business or you think it may be a possibility, it is a good idea to register your trademark. While courts will usually protect your unregistered trademark just for using it in the marketplace, it is not protected outside of the market it is used in, such as a neighboring state for example.

Peace of Mind

• A registered trademark provides the potential for greater damages in an infringement lawsuit, and helps ensure you’re on the right side of the law should another business try to claim you’re using their brand name or trademark.

Competitive Advantage

• By registering your trademark and preventing the competition from using it or a “confusingly similar” trademark of their own, your customers and potential customers will be able to better identify your products or services from your competition.

Greater Value

• Businesses with strong trademarks are simply more valuable. They have an easier time obtaining prospective customers and preventing the competition from using a confusingly similar trademark of their own. If you ever intend to sell your business, buyers will value businesses with strong trademarks higher than similar businesses without strong trademarks.

Anonymity

• If you’re one of those folks who don’t want your personal name associated with the trademark, we can accommodate you. This takes a bit of work, and more importantly, assumes you have an Anonymous LLC available as the owner of the trademark. Once this is in place, we can then file a trademark for your Anonymous LLC as the trademark owner and therefore prevent your personal name from being associated with the trademark registration.

The Law 4 Small Business service fee starts at $199, with a minimum of 1 selected class code for $250.Additionally, more class codes (up to 5) can be selected.

Additional services include:

• A 30-minute Consultation with a Trademark Attorney – (+$169)
• Likelihood of Confusion Trademark Assessment – (+$349)
• Trademark monitoring packages – Ranging from $39.99/ month to $199.99/ month after the year-long free trial has concluded.