Trademark Monitoring – Police and Enforce Your Trademark

What is Trademark Monitoring?

Trademark Monitoring is a service that alerts you when new trademark applications are submitted by third parties to the USPTO (or trademark applications entering the Opposition Period) that are similar to your registered trademark.

The USPTO is responsible only for assessing and registering trademarks. That’s it. They do nothing to enforce your trademark on your behalf, meaning they have no obligation to alert you if future trademark applications have been submitted to their office that are similar to yours. If you are not monitoring other trademarks that may infringe on yours, you run the risk of other businesses impersonating your business. You also run the risk of your trademark and branding becoming diluted or associated with unsavory products, services, or other negative media.

Why L4SB Trademark Monitoring is Better Than the Rest

Lots of companies offer trademark monitoring.  Most of the competition send out quarterly reports to their clients.  Simply receiving a report on trademark applications that have been submitted to the USPTO does little for most business owners and here is why:

THIS IS PROFESSIONAL-GRADE

As trademark attorneys, we’re the folks that sue in court and argue in front of the USPTO to enforce the trademark rights of our clients. We’re in the trenches and know what needs to be done. If you’re serious about your brand, you owe it to your business and your brand to work with serious professionals and serious tools.

TRADEMARK MONITORING REPORTS CAN BE CONFUSING

The report is based on data from the USPTO. Remember those guys? Let’s just say their data is not regarded as “easy to read” in most circles. Most business owners who receive these reports have no idea what to make of them.

NOW WHAT?

Assuming a business owner identifies what they believe to be an infringement of their trademark via a trademark monitoring report, they do not know what the next steps are to enforce their trademark. Having ready-access to trademark attorneys is very helpful in figuring out next steps.

INFORMATION THAT WOULD HAVE BEEN HELPFUL… 90 DAYS AGO

Many Trademark Monitoring services send out reports quarterly to their customers, and there is a major problem with that. The USPTO publishes daily and when the USPTO publishes, so begins a 30-day opposition period. With the competition producing only quarterly reports, it’s entirely possible something could be listed on your trademark monitoring report that you want to contest, but you cannot. Why? Because you did not find out about this issue during the 30-day opposition period when you could actually do something about it! Which means you would have missed window of time to defend your trademark.

A GOOD INTELLECTUAL PROPERTY ATTORNEY CAN COME IN HANDY

As with most “legal services” that are sold online by non-attorneys, their expertise lies in paperwork submission only. They are not qualified to offer opinions, defend, or pen responses when actual problems arise regarding the paperwork they have filed on your business’s behalf.

Everyone seems to be selling trademark monitoring these days, but very few of the other guys are trademark attorneys with the expertise and experience to help evaluate, understand and take action in regards to information contained within the reports.

Trademark Monitoring Plans to Fit Any Budget

If you just want to review the reports yourself, and access an attorney for questions, or you want an attorney to monitor the reports for you, we have you covered.

	Bronze (Good)	Silver (Better)	Gold (Best)
Example
Frequency	Monthly	Monthly	Every 2 Weeks
Class codes included per trademark monitored	2	3	3
Cost for additional class codes	$15 / class code	$10 / class code	$10 / class code
Free initial Knock-Out report to evaluate other similar trademarks
Free demand letter template
Free attorney review of the initial Knock-Out report
Attorney review of each report
Attorney consult Included			(1 / month)
Free demand letter on L4SB law firm letterhead			(1 / month)
Free Notice of Opposition to USPTO by L4SB attorney			(1 / 6-months)
Volume discount	-10% after 5	-15% after 4	-20% after 3
Discount on other trademark work* (Registrations, assessments, SOU’s, extensions, etc)	-10% on everything	-15% on everything	-20% on everything
Discount on legal fees* (Enforcement actions, lawsuits, oppositions, etc)	n/a	-10%	-15%
Price (per trademark)	$39.99 / month Add to Cart	$149.99 / month Add to Cart	$199.99 / month Add to Cart