Jul 1, 2018
Registering a Trademark: Word mark, logo or slogan?
Special Thanks: I want to thank Jackie Wheeler of HomeSchool ThinkTank, a client of L4SB, for letting me use her trademark as the example for registering a trademark in this...
trademarks
Jun 25, 2018
IHOP is Now IHOB: Can it Work for Me?
IHOP versus IHOb IHOP recently pulled off a major marketing gimmick with their name change to “IHOb.” The change has drawn criticism from many, but it certainly got people talking....
Nov 12, 2017
Intellectual Property 101: The Different Types of IP
Intellectual Property 101- Considering the Different Types of IP Many small business owners are confused about intellectual property, or as the legal community calls it, IP. Unfortunately for many business...
Nov 5, 2017
Trademark Descriptiveness and Law Firm Trademarks in New Mexico
New Mexico law firms seem to have increasingly sought to protect their names or other trademarks recently. Traditionally, firm names have been boring, consisting mainly of the last names of...
Oct 5, 2017
Trademarks Now Required for Amazon Brand Registry
Probably everyone is familiar with Amazon, one of the most successful and popular online retailers in the world. Amazon’s popularity makes it one of the best places for businesses to...
Sep 17, 2017
What Are Trademark Classes?
One of the more bewildering aspects of a trademark application is describing the goods and services the mark will identify. In this post we look at how the USPTO classifies...
Aug 21, 2017
Atari Sues Kit Kat for IP Infringement
Intellectual property is in the news again this week. Atari, an iconic video game company, sued Nestle, alleging that Nestle committed IP infringement on its classic “Breakout” video game by...
Jul 25, 2017
Can You Trademark a Surname?
Many people believe that they have the right to use their last name (i.e. surname) as part of their business name. This makes sense, as many people share the same...
Jul 6, 2017
Supreme Court Says USPTO May Not Reject Disparaging Trademarks
It’s always exciting (at least for trademark lawyers) whenever the Supreme Court issues an opinion about trademark law. The court recently issued its opinion in Matal v. Tam, an appeal...
Jun 7, 2017
Has “Google” become a generic term?
If you are like most of our readers, you got to this page after you googled something trademark-related. And if you are like most people, you probably didn’t think twice...
Apr 5, 2017
Avoiding Trademark Ownership Pitfalls
We help a lot of small businesses protect their trademarks and one issue that comes up frequently is identifying the correct owner. This is the very first entry you must...
Mar 16, 2017
Likelihood of Confusion — Don’t Be Confused by Trademark Law
One of the things I like about helping trademark clients is that I get to spend a lot of time educating them on how the law works. This is one...