Dec 17, 2018
Trademark Office Action
USPTO calls it an Office Action, but let’s call it what it really is; It’s a rejection letter. For lack of a better metaphor, they have swiped left on your...
trademark registration
Nov 5, 2017
Trademark Descriptiveness and Law Firm Trademarks in New Mexico
New Mexico law firms seem to have increasingly sought to protect their names or other trademarks recently. Traditionally, firm names have been boring, consisting mainly of the last names of...
Oct 5, 2017
Trademarks Now Required for Amazon Brand Registry
Probably everyone is familiar with Amazon, one of the most successful and popular online retailers in the world. Amazon’s popularity makes it one of the best places for businesses to...
Jul 25, 2017
Can You Trademark a Surname?
Many people believe that they have the right to use their last name (i.e. surname) as part of their business name. This makes sense, as many people share the same...
Apr 5, 2017
Avoiding Trademark Ownership Pitfalls
We help a lot of small businesses protect their trademarks and one issue that comes up frequently is identifying the correct owner. This is the very first entry you must...
Mar 16, 2017
Likelihood of Confusion — Don’t Be Confused by Trademark Law
One of the things I like about helping trademark clients is that I get to spend a lot of time educating them on how the law works. This is one...
Feb 1, 2017
Alternative Facts
We’ve written before about the importance of acting quickly when it comes to registering your trademark. Even if you are entitled to registration, waiting to file can add significant delay...
Jul 19, 2016
Responses for USPTO Office Action – Flat-Rate Pricing
What happens when you receive a USPTO Office Action? Most trademark applications are rejected. How can you respond to an office action?
Jun 30, 2016
Can You Trademark the Word Trademark?
Can you trademark the word trademark? Or would the USPTO deny such an application? Looking to trademark the word trademark is not a simple endeavor...
May 31, 2016
Trademark Intent to Use
Considering filing your trademark? Filing a Trademark Intent to Use could save you big when it comes to your trademark. A Trademark Intent to Use means...
Mar 10, 2016
Trademark Renewal: Don’t Lose Your Registered Mark!
What happens after you register your mark? Trademark renewal can help you avoid losing your mark.
Nov 24, 2015
Standard Character Marks vs Stylized Logos
Registering your Trademark: Standard Character Mark or Stylized Logo? Whether you are just starting your business or getting ready to expand, one of the most important assets you have is...