Trademark disputes are common in the craft beer industry. The abundance of craft beers all over the country results in similarly-named breweries and beers quite often. While obtaining a federal...
For many businesses, brand name protection is one of their most important assets. Brands helps customers identify a particular business as the source of that business’s goods or services. And...
When starting a new business, there are so many issues to concern yourself. Forming a company. Registering with the city. Filing taxes. Obtaining insurance. Hiring people. Forming partners. Opening a...
Special Thanks: I want to thank Jackie Wheeler of HomeSchool ThinkTank, a client of L4SB, for letting me use her trademark as the example for registering a trademark in this...
IHOP versus IHOb IHOP recently pulled off a major marketing gimmick with their name change to “IHOb.” The change has drawn criticism from many, but it certainly got people talking....
One of the more bewildering aspects of a trademark application is describing the goods and services the mark will identify. In this post we look at how the USPTO classifies...
One of the things I like about helping trademark clients is that I get to spend a lot of time educating them on how the law works. This is one...
A couple of months ago, I wrote a blog article entitled Trademarks: Delay can cost you, which went into some detail on the intricacies of trademark law. As a trademark...